Media & Entertainment
BeingU Studios
Expanding into the global media and entertainment industry, Ekaiva Group established BeingU Studios, a contemporary content and production studio focused on films, OTT platforms, television, music, digital content, and live entertainment.
BeingU Studios is dedicated to creating globally resonant intellectual properties while bridging Indian storytelling with international audiences. The studio is focused on developing high-quality, commercially scalable, and culturally impactful content across multiple entertainment formats and platforms.
From large-scale film productions and OTT originals to celebrity-led content, live events, concerts, and branded entertainment, BeingU Studios is building globally scalable entertainment driven by strong storytelling and cultural relevance. The studio has been associated with marquee properties including The Kapil Sharma Show since 2021, Kapil Sharma: I’m Not Done Yet, and all four seasons of The Great Indian Kapil Show. Its growing film slate includes Daadi Ki Shaadi and the upcoming Malayalam feature Oru Startup Kadhe, alongside collaborations with leading creators, production houses, streaming platforms, and global partners.
With a strong emphasis on innovation, youth culture, digital-first storytelling, and cross-platform entertainment experiences, BeingU Studios is positioning itself as a next-generation entertainment company capable of developing long-term intellectual properties and franchise-driven content ecosystems.
Backed by Ekaiva Group’s entrepreneurial legacy, strategic vision, and diversified business experience, BeingU Studios represents the Group’s expansion into the fast-growing global entertainment economy, with ambitions to create impactful stories, premium entertainment brands, and internationally recognized creative ventures.
Rthyms
Rthyms is a creator-first music and entertainment platform focused on building culturally rooted, globally relevant music experiences. Blending artist management, music collaborations, live experiences, and content creation, Rthyms works with emerging and established talent to create an ecosystem where artists retain creative authenticity while reaching wider audiences. Expanding its footprint in the live entertainment space, the platform is also planning Guru Randhawa’s tour this year, further strengthening its presence at the intersection of music, culture, and large-scale live experiences.
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